Snapchat will have the Spotlight section starting Monday, which will show vertical videos that the creators can monetize. Snap says it’s spending a million dollars or more every day on popular movie creators.
The Spotlight feature revolves around short films including sketches or dances, according to the information and video as posted online by Snap. The videos can be up to 60 seconds long, must contain sound and must be filmed vertically to appear in the section. There is currently no limit on the number of videos users can upload, but the service says it may impose limits if users are not critical of their own submissions.
Searing, Spotlight seems to be an alternative to TikTok, ByteDance’s video app that revolves around short videos with sketches and dances. That’s not snapchat being the first. Instagram already has a TikTok-like feature with Reels. The copy of functions is popular among social media companies. For example, Facebook copied Stories from Snapchat a few years ago and put it in Instagram, Facebook and WhatsApp; Twitter recently did the same, calling it Fleets.