Despite the longtime, full-blown rivalry between Google and Facebook, it looks like the two Internet behemoths may finally be coming to terms with each other — at least when it comes to serving up ads on the Internet.
Google announced Friday that its DoubleClick unit will soon let its ad clients buy ads on Facebook.
Partnership has been key to Google’s success as a rising tide lifts all boats. So we’re excited to announce a new way to help our clients succeed by working with Facebook to participate in FBX, their real-time bidding exchange. DoubleClick Bid Manager (formerly Invite Media) has been helping agencies and advertisers buy ad space on sites across the web for years. We help clients access dozens of private and public exchanges in more than 75 countries, and continue to see double-digit quarter-over-quarter growth in spend – last quarter was our biggest ever. We’re continuing to invest significantly in our technology (you can read some of what we’ve been up to here) to help advertisers and agencies buy programmatically across all devices and formats. But we’re always looking at ways to serve our clients even better – starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager. We’re looking forward to continuing our work to help our clients and partners.
— Payam Shodjai, Senior Product Manager