When you are a small business owner, you must work smart. With a lean team and often smaller budgets, you can’t waste time or money with slow processes or software that doesn’t work. That is why small business owners should turn to turn to technology to optimize their businesses. Whether you’re running a brick-and-mortar location or are working with multiple clients online, there are many tech-friendly ways to make your business more efficient and productive.
Go Paperless (or as Close to It as You Can)
Moving your operations online can be a major benefit to your business. You can work productively from anywhere, whether that is from home, an office, or your retail space. By keeping your files online via the cloud or another secure storage software, you can make your company essentially paperless. For example, you can use an online fax system so that you can have secure correspondence with clients without having to increase your paperwork or add equipment. There is an added bonus as well: going paperless is great for the environment!
Increase Your Productivity
There are lots of ways to increase your productivity at work through technology. Take advantage of time tracking software to see where your team members are spending their time, and use that information to optimize your workflow. For example, if too much of your time is being eaten up by completing small tasks, you can work to delegate them across the team.
You can also use team collaborative software such as Asana or Trello to track what is being worked on, or what stage of the process it is in. This will make it easier for you to see what you need to be working on and staying on top of your duties. These software programs are also helpful to stay connected with the team on the status of projects.
Organize Your Finances
If you’re not already using online software for your finances, it’s time to start. You can use online budget tracking to keep on top of your expenses. Something as simple as Google Sheets can help you keep all your expenses in one place that you can share with your accountant or bookkeeper. You can also invest in accounting software such as Quickbooks, which can help you with inventory management and time tracking as well as general budgeting. If you are an e-commerce business or have a lot of invoicing to do, make sure to choose software that can easily integrate with sites such as Shopify or PayPal to keep track of what’s coming in and what’s going out.
Market Your Business
These days, the most efficient and cost-effective marketing you can do is online. Social media sites such as Instagram, Facebook and Pinterest are often where consumers are looking to discover new brands or products. Other sites such as YouTube and LinkedIn can also help you bring in more clients. Create a robust social media marketing plan and promote your business online.
You should also have a website, even if you are trying to drive foot traffic to your physical location. Optimize your website with SEO so that you can increase your Google rank and get more visitors to your site.
Small businesses can benefit from pivoting to a tech-first approach. While many entrepreneurs may be stuck in outdated business practices, taking the time to transition to an online environment will only help your business thrive in the long run.